Over the past century, technology has become increasingly advanced and innovative. First was the PC where it based it computing for business orientated individuals and over recent years customers wanted something that could be used for creative ideas and what not. Then apple was established and created Mac computers, which delegated design to those anticipating customers. Now, apple is a recognizable icon that still today offers their customers new and innovative products. They were able to take corner a large market that managed to be a great sale. They also managed to expand their spectrum not just to business people but also to the creative ones too. With new and innovative products such as the iPhone, iPod, and now the new Macbook air, they are able to keep on satisfying their customers. Who knows what they will come up with next? Some new wireless modem? A fantastic, slick flat screen? Or some fancy innovative watch? Only time will tell!
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