The AIGA

Command X

When viewing the AIGA, some of my initial reactions were, who were these people who made it this far? What was their personality like, what makes them different from me? As the show progressed I witnessed each of their designs and how they perceived the project as well as the subject and how they could make it better. For the logo of the football team, there were a few good ones and some bad ones. How it was set up was the host presented each of the candidates and then introduced the judges for the competition as well as someone from the art direction department of the football team. Then the presenters showed and explained why they decided to design it that way. Over all the experience was n o different than it would be between a regular client explaining your design for them. The only difference is the other 2000 people viewing your work. The main thing is to have confidence in selling your work and be able to have a good reason why you designed it that way. Its what differs them from someone who knows what they wants.