The show was actually quite inspiring because Adidas wanted to do a fun project with both ends of North America, the East coast and the West coast. Adidas gave each region an oversized shoe and the task was that for each team to create a design on the shoe, and had three days to do it. The cool thing about this was that it gave a chance for each person to be unique, use their own creative style to interpret how they saw the brand and how they could make it better and grab more attention to it. When they were finished and brought them together, they managed to get a huge response for crowds and most saying that it will definitely draw attention not just because of the design but also because of the size of it too. It was a great project for them to individualize themselves and be who they are. Enjoy it because I know I did.
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