Saturday, April 5, 2008

The Nature of a Car

Now like I said before I don’t know that much about cars and whatnot but I have to saw that this one takes the cake for me. I saw this ad a while back and though that it was really interesting. The whole concept was for the new Infiniti G, where a water droplet splashes and makes ripples that expand out to still waves and then shows the car. The idea here was inspirational and how that it was virtual. They managed to successfully communicate that this car is like water and that it’s a smooth ride. Jus the over all effects of the waves is remarkable.

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